Consumer companies and investors that only just wrapped their head around Generation Z have another thing coming for them: Gen Alpha.

Kids of Millennials and Gen Xers will soon inherit the world. So, who is Generation Alpha? Parents can expect a lot from these exceptional kids.

Technology moves fast. Culture moves faster. As Gen Alpha, the first fully digital generation, comes of age, they’re challenging brands to rethink what designing for the future really means. For years ...

Gen Z is about to get some serious competition for all the research and marketing attention that the retail industry has lavished on it for the past ten years. The oldest Gen Z-ers were just becoming ...

For Gen Alpha, parenting has transformed in remarkable ways compared to Gen Z. Screens are no longer just distractions; they are tools for learning and interaction, leading to a discipline style that ...

The largest cohort in history is mostly too young to drive, but its members have big dreams, opinions and cash to spend.

They may still be in school, but teenagers are becoming the new fashion powerbrokers, says Hannah Marriott. Read more on ...