What are you wearing? If it's golf apparel, there's a decent chance it has a logo on it. A course crest on the chest. A name stitched on the sleeve. A quiet signal to anyone who knows how to read it.

Enough with the trees and numbers. There are tens of thousands of golf courses in the world. Most have logos, and many of those logos feature trees and numbers. Oaks are wildly popular. Conifers, too.

AI is impacting the way we live in virtually every industry and across all platforms. In golf course design, however, the capability of AI to help develop ideas and craft new courses has only begun to ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. This article is part of "The Business of Sports," a series on the teams, leagues, and brands turning ...

Course logos didn't appear on golf shirts until the 1970s. Before then it was a radical idea, almost unthinkable, for a brand to embroider anything other than its most valuable marketing asset—its own ...

The newest golf course at Cabot Highlands in Inverness, Scotland, officially has a name: Old Petty, a nod to the almost 200-year-old church that sits alongside the fifth hole of the Tom Doak design ...

TGL's 2nd season in 2026 had 6 teams: Atlanta Drive, Boston Common Golf, Jupiter Links, Los Angeles Golf Club, New York Golf Club and The Bay Golf Club.