The tech giant accounts for 90% of web searches in the UK - the regulator will probe whether that harms consumers and rivals.

Britain will use new regulatory powers to investigate Google's search services to see how they impact consumers and businesses, including advertisers and rivals, following U.S. calls to break up the tech giant.

A British probe into Google has opened by a watchdog agency as its first ivestigation under a new law over Google's search and advertising services on some European consumers.

The investigation will evaluate whether Google holds a strategic market status in these sectors and consider imposing conduct requirements if a final designation decision is made.

The U.K.’s antitrust regulator has launched a probe into Google LLC’s practices in the search market. The new CMA probe is the first of its kind to have been launched by the regulator under the Digital Markets,