A First-of-Its-Kind Program Launches a New Annual Halloween Tradition, Positioning Kuromi as the Spooky-Cute Star of the ...

Sanrio's "cheeky but charming" punk-rock rabbit mascot, Kuromi, is finally getting her time in the spotlight this Halloween.

If you've played the new mini-game, Kuromi's Mischief Mansion, then get ready for this spooky Hot Topic collaboration!

This year marks the 21st anniversary of Chipotle's Boorito promotion, but instead of inviting fans to an event at its physical restaurants, the chain is launching a purely digital effort to maximize ...

Chipotle Mexican Grill is the next big brand to venture beyond the limits of earthly marketing and into the vast metaverse. For Halloween this year, the fast-casual chain is offering a free “boorito” ...

The coronavirus pandemic may be keeping real-life Halloween celebrations to a minimum this year, but in some of kids' favorite video games, the spooky festivities are all lined up and ready to provide ...