Harley-Davidson has been on an interesting trajectory of late. The company seems to have put big, heavy, chrome-laden ...

Harley-Davidson's "Back to Bricks" plan yields its first new model, and it's one the Harley faithful will definitely approve ...

Not only does the cruiser bear an iconic Harley-Davidson nameplate, but it will also boast an air-cooled V-twin powerhouse ...

The legacy Sportster has proved the most-requested model from both riders and dealers Starrs has met since starting as CEO in ...

The Harley-Davidson Sportster was a fan favorite, but the company killed it after taking a loss on every single motorcycle.

The Sportster badge remains one of the most recognised and historically significant names in Harley-Davidson's lineup. Over ...

Harley-Davidson is introducing the Sprint model this year and bringing back the Sportster model in 2027 to attract younger customers to dealerships.

Harley-Davidson has revealed plans to bring back the air-cooled Sportster 883 as part of its 'Back to Bricks' strategy. Tap ...

Harley-Davidson is set to resurrect the iconic 883 Sportster, featuring its classic air-cooled Evolution engine and a rumored ...

"No two Harley-Davidson motorcycles on the road are the same, and that’s exactly how riders want it," says CEO Artie Starrs.