A 1940s Milky Way ad shows candy keeping pilots smiling through the war. A few different factors have helped Mars and Hershey maintain their Halloween aisle hegemonies year after year. There’s the ...
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How Hershey’s chocolate survived an attack from Mars − and adopted a business strategy alien to its founder
If you walked into any grocery store to stock up before Halloween, you discovered that, for chocolate treats, you had two basic choices: Will it be Mars or Hershey? I often buy both, but that is ...
From sugar shortages to military contracts, World War II helped make M&Ms and Hershey’s bars into symbols of American abundance. By Diana Hubbell Published Oct 1, 2025 9:00 AM EDT Image: ...
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