How many more Hot Wheels can you buy before you run out of space, money, or passion for the hobby? Here are some more cool ...

In this exciting and visually stunning video, witness the transformation as a Gold BRZ FRS Hot Wheels car comes to life.

Did any of you see this coming? Mattel has launched several exciting Hot Wheels projects in recent years, but this one is the ...

Hot Wheels aren’t just for kids; they’re the hottest adult collectible, with rare cars worth thousands and over nine billion sold since 1968. Why does this matter right now?

I was one of the lucky dogs who got to tour Mattel’s Hot Wheels design center. Here’s how it went. Back in 1968, Mattel’s Elliot Handler started Hot Wheels to compete against Matchbox cars. Over the ...

The quintessential old-school Hot Wheels wheels, shiny discs with six little lines carved into the chrome, are from a line of the toys called “Ultra Hots.” I’m sure some of you fondly remember racking ...

More than just plastic bricks, the new Mattel and Hot Wheels Brick Shop sets also include metal pieces, extra accessories, and a matching die-cast. Lego and Mattel have enjoyed each other’s company in ...

Convenience store chain 7-Eleven is collaborating with El Segundo toymaker Mattel on a Hot Wheels racing car. The promotion will include a takeover this weekend at one of the chain’s Riverside ...

When Mattel introduced Hot Wheels back in 1968, the 1:64 die-cast cars were almost an instant hit. Using television to advertise the bright little cars with moving wheels to a wide audience likely ...