Gen Z is particularly fond of pickles, while other consumers focus on health benefits. Today, Hotels.com debuted a new campaign from Wieden+Kennedy, and one thing is obviously absent: Captain Obvious.
Hotels.com launched its second TV spot starring Captain Obvious instructing mobile users how to book a room using the Hotels.com app. I enjoyed this one better than the debut ad from last week.
The AI product, NX Score, has played a major role in securing 80% of Digitas’ pitch wins this year.
Captain Obvious, the Hotels.com commercial pitchman, is going to work for a Las Vegas resort property. The character portrayed by actor Brandon Moynihan is part of a campaign launched last week by ...