Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. Authentic leaders don’t just talk about values— they live them.

Core values are the equivalent of the rules of a sport: It would not be a sport if there were no rules. Atlassian has had the same five core values since Scott Farquhar discovered them three years ...

Self-reflection is an essential part of the leadership journey. One of the biggest challenges school leaders face is the disconnect between their actions and core values. When this disconnect occurs, ...

Career advice often revolves around three big ideas: define your values, follow your passion and find your purpose. But as Irina Cozma writes in the Harvard Business Review, “We all know following ...

A 2023 State of American Men report from Equimundo found that two-thirds of surveyed men between ages 18 and 23 say "no one really knows me," and in a 2021 study by the Survey Center on American Life, ...

Core values are the DNA of any organization. They can’t just be words on your website or live on a conference room wall. They must be the backbone of a company’s culture, how you behave as an ...

Why Psychologists Haven’t Agreed on the Basic Human Values—Until Now Personality traits are stable patterns in the way we think, feel, and behave (Johnson, 1997, p. 74). In a previous PT post, I ...

Here’s how to create a concise explanation of your company’s objectives that helps develop a roadmap to achieve them. A mission statement serves as a clear and concise articulation of the company’s ...