Car companies love a mission statement. With the arrival of the Concept C, Audi’s new one is crystal clear: “radical simplicity.” An all-electric two-seater with a retractable folding hard top, the Concept C is a “progressive interpretation” of the company’s legacy, says Audi—and it's not hard to see that the TT has factored pretty heavily in that.

The Concept C looks remarkably close to a production-ready vehicle Porsche electrical underpinnings could power it Overall design language ushers in a new direction for the brand Can you hear that? It’s the sound of a million jaws hitting the floor,

Audi has just released photos of the Concept C, a concept for a future car from the manufacturer that presents a complete design reinvention.