Launching a Facebook campaign doesn’t end when you create your ads and display them online! That’s just the start! Why bother investing in an ad campaign if you cannot measure its effectiveness, ...

User segmentation is nothing new to the gaming industry. As app developers continue to seek any competitive edge in a complex COVID-19 world, and as segmentation tools become more advanced by the day, ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

Not long ago, it was common for marketers and web analysts to spend the bulk of their day staring at Excel spreadsheets, manually collecting and organizing ad spend data across dozens of sources. You ...

Google is rolling out new ways to analyze data using Ads Data Hub with solutions designed for marketers and third-party measurement partners. Google Ads Data Hub allows marketers to analyze data ...

Magna Media and Yahoo released findings Tuesday from a study that analyzes the role that creative plays in ad effectiveness, as well as the elements that contribute to quality in the advertisement.