Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...

Ho, Ho, Ho! ‘Tis the season to be jolly as SmartHub Benchmarking compiles lists of naughty and nice retailers in preparation for the 2016 Excellence in Customer Experience Awards at Multichannel ...

When we think of packaging as a branding tool, we tend to think of amazing retail packaging like Apple's. The electronics firm maintains a secret "packaging room" where hundreds of potential package ...

Professors from packaging science, graphic design, and industrial design worked together to provide students with a unique opportunity for collaborative design. Karen Proctor, professor of packaging ...

Expertly demonstrating the power of packaging is Frito-Lay's stripped-back Simply NKD Cheetos and Doritos – a duo of plain ...