The Rules of Social Media Marketing Have Changed. Here’s What Works (and What Doesn’t) in 2025.

That may sound discouraging, but it doesn’t have to be. When you treat social media as a channel you invest in, just like ...
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The Types of Social Media Posts That Go Viral For Small Businesses

You don't have to be an influencer to get attention on social media, and your posts don't need to rack up a million views in order to make a difference to your bottom line. For small businesses, what ...

The Hidden Impact of Social Media in the Workplace

A Rutgers-led study, published in the Journal of Organizational Behavior, finds that perceptions of social media content – ...

Brand voices are blending together — here’s how to make yours heard

Shopify reports that brands need distinct voices to stand out amid digital sameness, emphasizing authenticity, engagement, ...
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Google Discover Adds Social Media Posts & Follow Buttons

Google Discover now displays social media posts from Instagram, X, and YouTube Shorts alongside traditional articles, creating a unified content feed. Google adds follow buttons in Discover and will ...