Pandemic-induced emergency pivots that were implemented to keep business moving have evolved into lasting shifts in how ...

Ideally, sales and marketing work in harmony in a virtuous cycle: Businesses with symbiotic sales and marketing teams see stronger campaigns, faster growth and high profitability. However, these teams ...

AUSTIN, TEXAS — A stripped back menu, critical supply shortages and one of the most controversial rebrands in recent memory. These were some of the setbacks that marketing leaders discussed at an ...

Profitable Customer Value (PCV) refers to how much profit your customers generate due to marketing. This is the measurable ...