ITV has broadcast its first advert created using generative artificial intelligence (GenAI), with a second due to air tonight. On Friday, UTV viewers in Northern Ireland saw an advert for Newry-based ...
The U.K. TV giant, led by CEO Carolyn McCall, now sees ITV Studios 2024 revenue down slightly instead of flat due to "key productions being contracted as executive productions rather than ...
Stars of ITV past and present are to appear together in a special promotion to celebrate the broadcaster's 50th anniversary. The promotion, airing across ITV channels from the Bank Holiday weekend, ...
ITV is launching two new TV commercials which have been created using Generative AI as part of an expanded commercial creative production service to encourage Small and medium-sized enterprises (SMEs) ...
The U.K. TV giant, led by CEO Carolyn McCall, provides its mid-year financial update. By Georg Szalai Global Business Editor Total advertising revenue was up 2 percent for the six-month period when ...
"We have seen outstanding creative deliveries from recent talent deals and acquisitions, including 'Fool Me Once' and 'After the Flood' from Quay Street Productions," says CEO Carolyn McCall. By Georg ...
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