When a marketing rollout turns into a cultural moment, brands take notice. And this week, they’ve taken action. Drake’s ...

Drake just iced out Toronto -- literally -- turning his album rollout into a frozen waiting game ... and fans are already trying to melt the mystery with some pretty extreme measures! The rapper ...

We tested the internet’s new favorite warm-weather ice-shoe trend. Here is how to make ice blocks and try it safely at home.

For months, rapper Drake has been teasing the release of his upcoming album “Iceman,” but hasn’t provided the date. Now, fans are getting closer to knowing, but there’s a catch. On Monday, the rapper ...

Iceculture Inc. reveals the incredible behind-the-scenes story of Drake's massive ice sculpture installation in downtown Toronto.

The Iceman release date is inside the oversized ice block.

Fortnite is celebrating Christmas in a few different days, bringing back its Winterfest event and presents to open and such, but also with something…unique, shall we say. There is now a giant ice ...

On Tuesday (April 21), roughly 24 hours after Drake launched his release date promo challenge, Twitch streamer Kishka found Drizzy's Iceman release date enclosed in a blue bag inside an ice block.