For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting, and it was relatively easy to place ads alongside content likely to ...

AppLovin reported past fourth-quarter 2025 revenue of US$1,657.94 million and net income of US$1,102.26 million, and issued first-quarter 2026 revenue guidance of US$1,745 million to US$1,775 million ...

AppHarbr, GeoEdge’s in-app ad quality and security platform, today (5th March, 2026) announced the release of the industry’s first In-App Network Ad Quality & Safety Performance Index, a benchmarking ...

The mobile advertising technology sector is undergoing rapid evolution as the digital economy matures and user privacy rules reshape targeting dynamics. Two notable players in the space — Digital ...

As ad networks go interstitial's and banners have always been the staple for displaying creative content. Then about two years ago other methods started to surface such as push alerts, dialogue alerts ...

AppLovin's AI-driven AXON platform delivers superior ad targeting and monetization, creating a sustainable competitive advantage in mobile advertising, especially gaming. The company’s transition to a ...

With the ‘app economy’ seemingly cooling down and developers and publishers struggling to monetise their creations, a shift towards contextually-relevant in-app advertising has the potential to ...

AppLovin's advertising revenue rose 71% YoY to $1.16 billion, while advertising adjusted EBITDA surged 92% to $943 million. Axon's AI engine improved ad net revenue per install by 49%, despite minimal ...