Homebuilders may partner with preferred lenders to offer competitive mortgage rates, closing cost credits, sales price reductions or other incentives. A builder's incentives may be offset by higher ...

In today’s high-rate, high-price market, new home sales have gained an edge. Builders are using aggressive incentive strategies to capture demand from affordability-strapped buyers. These incentives ...

Most of us are unfortunate enough to experience the heartbreaking loss of a client to a “big box” builder’s “preferred lender” and the frustration these situations bring. They offer tens of thousands ...

The 2025 Spring Selling Season arrives amid an atmosphere of economic uncertainty, heightened buyer sensitivity to affordability, and market turbulence. U.S. homebuilders are grappling with the costly ...