Intel on Monday will begin coaxing notebook buyers to "unwire" as part of a new, multimillion-dollar ad campaign designed to introduce the Centrino family of chips. Intel, which plans to introduce the ...

Facepalm: If there's one thing companies want to avoid, it's unintentionally promoting a competitor in one of their ads. Intel, it seems, has failed to heed this advice. Having just launched a series ...

Intel’s new CEO, Pat Gelsinger, has been on the job barely more than a month, but he has wasted no time reviving the Mac versus PC battle. The latest shot is a series of ads featuring Justin Long.

There have, of course, been many marketing blunders over the years (Just Google Gerald Ratner for one of the worst). When it comes to something involving a community as meticulous as the PC hardware ...