There is a lot that goes into intelligent content so we asked practitioners and experts to share the tech necessary to build these types of programs. B2B marketers in their content marketing programs ...

Marketing services are being redefined — and print service providers are reinventing themselves to stay at the center of their clients’ communication strategies. Once offering customers customization ...

Marketing services are being redefined — and print service providers are reinventing themselves to stay at the center of their clients’ communication strategies. Once offering customers customization ...

I’ve written previously about how marketers are moving away from integrated marketing suites and toward a best-of-breed approach. But this approach won’t help you create better campaigns if you’re ...

Accenture has agreed to acquire the business of media and marketing technology company, Jixie. Jixie’s intelligent digital marketing platform and team will be integrated into Accenture to strengthen ...

Product Requirements Documents (PRDs) are a common tool for getting product teams on the same page at the beginning of product development cycles. Typically written by marketing, PRDs seek to lay out ...

Jixie will bolster Accenture Song’s marketing transformation capabilities to help Indonesian businesses deliver more efficient and effective marketing efforts for sustainable growth Jixie’s ...