Here’s the new scoop on breakfast. For the first time in over a decade, Kellogg’s is putting toys back in cereal boxes — ...

Remember the joy of getting a box of your favorite cereal and finding a toy surprise inside? It didn’t matter if it was a 3D baseball card, baking soda toy submarine, glow-in-the-dark plastic monster ...

Kellogg's is bringing toys in their cereal boxes back, in celebration of Disney and Pixar's "Toy Story 5," through Toys Back ...

Toys in cereal boxes have long been a childhood ritual, turning ordinary mornings into adventures, sparking imagination and joy. Today, with screens everywhere, parents are looking for ways to ...

Toy-filled boxes return for the first time in over a decade. The time-honored tradition of scouring a new cereal box in search of a prize is coming back to the breakfast table.

Kellogg's is bringing morning magic back by putting toys in cereal boxes again.