TOKYO — Hello Kitty turns 50 on Friday. Befitting a pop icon at midlife, the bubble-headed, bow-wearing character's fictional birthday has brought museum exhibits, a theme park spectacle and a ...

Japan has ambassadors to more than 150 countries. Earlier this year, the Foreign Ministry appointed three more – "kawaii" (cute) ambassadors whose job is to travel abroad to introduce Japanese pop ...

The TV show Too Cute! follows baby animals through their first few months of life, and lives up to its name. Oodles of puppies and kittens are coming your way to make the days of social-distancing ...

TOKYO -- Pubcaster NHK is shedding its fuddy-duddy image with the April launch of a fashion program aimed squarely at teens and 20-something women who are obsessed with "kawaii." By Julian Ryall, The ...