William Shatner worried Super Bowl ad using his name for poop puns was crappy idea after childhood bullying

The actor also said he tried to keep his Kellogg's Raisin Bran commercial distinct from "Star Trek": "I don't like the idea ...

Live long and—fiber? William Shatner stars in Kellogg's Super Bowl Raisin Bran ad

Shat happens when fiber hits warp speed.

Big Food gets leaner with divestitures and breakups as consumers turn away from packaged snacks

Big Food has been selling off underperforming brands or even splitting up, as the industry faces weaker demand.
Food Dive

Ferrero names insider to head WK Kellogg after $3.1B purchase

Jean-Baptiste Santoul vowed to accelerate growth, calling it “a pivotal time” for the Froot Loops maker and the future of ...
The Leader on MSN

Paddy McGuinness to visit Kellogg's factory in Wrexham on BBC's Inside the Factory

Paddy McGuinness visits the Kellogg's factory in Wrexham during Tuesday (January 27) night's episode of Inside the Factory on BBC One and iPlayer.