Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. More than 110 years after introducing the first hair color in ...

Millions of people worldwide color their hair at home, and even more began doing so after the lockdown brought on by the Covid-19 pandemic in 2020. According to L’Oréal, the at-home hair color ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Ahead of CES 2022, L’Oréal has announced tech that improves hair color application at the salon, the bathroom sink, and beyond. Home box dye kits can make an amateur colorist feel like a mad scientist ...

At CES, L’Oréal is showing off its first hair color device that can be used at home. The handheld Colorsonic can mix and apply product evenly, according to the company. If it works as promised, ...

Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more. A hair salon appointment is a commitment: You lose money, time — and ...

L’Oreal has filed a patent for a developer composition used in hair coloring. The composition includes direct dyes with halogenated aromatic groups, oxidizing agents, and water, with a pH range of 1 ...

L’Oréal Paris, Walmart and Snapchat have teamed up for a new phygital integration designed to bring hair colors from the beauty brand’s Féria line to life in stores. At Walmart stores nationwide, ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

$4/1 Schick or Skintimate razors, disposabe, select $4/1 Schick or Skintimate razors or refills, select If you cannot find some of the coupons listed above, that likely means they are no longer ...

Ugh, so you damaged your hair again? It happens all too often to those of us who color it or style it with hot tools. You can tell it’s damaged if it feels overly coarse, looks frizzy or starts ...