At CES, L’Oréal is showing off its first hair color device that can be used at home. The handheld Colorsonic can mix and apply product evenly, according to the company.

L’Oréal’s Colorsonic hair-dyeing device takes the guesswork out of coloring your hair at home, distributing dye to your roots at the touch of a button and a fraction of the salon price.

The hair colour you choose to cover up your grey hair will influence your overall appearance and bring you confidence ...

If you’ve ever attempted to color your hair using a home kit, you get why salons charge an arm and a leg for good color. In an attempt to take the mess out of the process and make the results a little ...

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L'Oréal has signed an agreement to acquire Color Wow, the hair care brand started 12 years by serial entrepreneur Gail Federici that is best known for its hero product called Dream Coat ...

Ahead of CES 2022, L’Oréal has announced tech that improves hair color application at the salon, the bathroom sink, and beyond. Home box dye kits can make an amateur colorist feel like a mad scientist ...