Get a first look at LEGO's latest innovation: the Smart Brick. This presentation showcases the technology that will allow ...

LEGO Smart Play with Electronic Smart Bricks and Minifigures! Star Wars Throne Room Duel and A-Wing, and Mos Eisley Cantina ...

Lego sets are getting an interactive boost with the introduction of Smart Bricks, but the new gadgets come with some ...

There’s never a dull moment with LEGO, with a constant stream of new launches from its core and licensed ranges, whether it’s Mario or Disney, F1 or the brand new Pokémon collection. Its Smart Play ...

LEGO has just debuted its greatest innovation in 50 years, since the introduction of the LEGO Minifigure in 1978, at the Consumer Electronics Show in Las Vegas. It represents a radical shift to ...

Lego unveiled Lego Smart Play at CES 2026, a new screen-free platform that lets Lego builds respond to physical play in real time. The system is powered by a Lego Smart Brick with sensors, sound, and ...

Get ready for a new way to reach a galaxy far, far away, as LEGO has unveiled its next Star Wars SMART Play set. Coming in at 347 pieces, this new set continues the LEGO new Smart Brick system that ...

We’re on the ground at CES in Las Vegas all week to sift through the hype and find the products that should actually be worth your money this year. Check out our guide to CES 2026 for our latest hands ...

LEGO, maker of the iconic analog building toy with a U.S. headquarters in Boston, is incorporating new digital technology into block play. LEGO announced its SMART Play platform Monday during the ...

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. According to the company, LEGO SMART Play "represents one of the most ...