The first night of PBR's Last Cowboy Standing showcase event debuted July 21 on the Canvas Stadium dirt at Colorado State University. It was just the first night of the two-day pro bull riding event ...

As cowboy culture makes a stylish comeback, PBR is roping in Gen Z fans with viral videos, sold-out arenas, and a modern take on the Wild West.

Get your boots on!!!!! Credit: Jeffrey Hazelwood & Ian Moore / Mashable Composite; Inna Milla/MajorDesigns/Werner Amann/LifeJourneys/Via Getty Images Professional Bull Riding was meant for TikTok fame ...

Continuing from the “year of yeehaw,” professional bull riding is having a moment on TikTok. Since the beginning of this year, Professional Bull Riding (PBR)—the largest bull riding league in the ...

The first night of the two-day PBR Last Cowboy Standing Showcase took place at Canvas Stadium in Fort Collins, Colorado. The top 20 riders advanced to the final round on July 22nd with a $100,000 ...

The much-anticipated PBR Last Cowboy Standing showcase hit the Canvas Stadium dirt with intense bull riding and a Cross Canadian Ragweed concert.