Beyoncé’s been keeping busy. The global icon just wrapped her Cowboy Carter tour, which pulled in over $400 million, and, according to her new Levi’s ads, spent some extra time moonlighting as a denim ...

“Reiimagine” will reinterpret several of the brand’s iconic advertisements, starting with the singer’s gender-flipped take on the 1985 spot “Launderette.” Levi’s latest campaign puts the denim company ...

Beyoncé and Levi’s first teamed up to recreate the brand’s iconic Laundrette ads more than a year ago. Now, the fourth and final installment of the REIIMAGINE campaign is out. “Chapter 4: The Denim ...

SAN FRANCISCO--(BUSINESS WIRE)-- The Levi’s® brand, in collaboration with global icon Beyoncé, today debuted Refrigerator, the third chapter of the REIIMAGINE campaign. In the new film and ...

Beyoncé Knowles-Carter and Levi’s are back with Chapter Three of their collaboration reimagining classic marketing spots from the denim brand’s history. This outing, which Beyoncé started to tease on ...

Dive Brief: Levi’s has teamed with Beyoncé for a new campaign titled “Reiimagine” that will reinterpret several of the brand’s iconic advertisements, according to a press release. The first chapter in ...