Lay’s found that 42% of its customers do not realize that the chips are made “with real, farm-grown potatoes” and that the ...

There are more than 4,000 registered potato varieties in the world, and only 10 are good enough to become a Lay’s potato chip ...

Lay’s potato chips, a staple of grocery stores and homes across the U.S., are getting a makeover. This week, the company announced the “largest brand redesign” in its 100-year history.

In 2017, Lay's introduced Poppables, a literal multi-dimensional and light-textured potato snack that generated a lot of buzz among fans. These airy chips were initially available in Sea Salt, White ...

A Lay's potato chip commercial featuring a St. Johns County farm was the second-most popular commercial during Super Bowl 59, according to USA TODAY voters. "The Little Farmer," which shows a young ...

Frito-Lay is getting ready to turn traditional notions of potato-chip advertising into mash. The snacking giant, part of PepsiCo., will run a minute-long Super Bowl commercial for its flagship Lay’s ...

In addition to removing artificial flavors and colors, the brand is also changing some ingredients for Lay's Baked and Lay's ...

In 2017, Lay’s introduced Poppables, a literal multi-dimensional and light-textured potato snack that generated a lot of buzz among fans. These airy chips were initially available in Sea Salt, White ...