Lay’s potato chips, a staple of grocery stores and homes across the U.S., are getting a makeover. This week, the company announced the “largest brand redesign” in its 100-year history.

Lay’s found that 42% of its customers do not realize that the chips are made “with real, farm-grown potatoes” and that the ...

In addition to removing artificial flavors and colors, the brand is also changing some ingredients for Lay's Baked and Lay's ...

There are more than 4,000 registered potato varieties in the world, and only 10 are good enough to become a Lay’s potato chip ...