Lay’s potato chips are receiving a big rebrand that makes it clear that the popular snack food is made from potatoes. That might seem silly, until you realize that according to the chip maker, nearly ...

On Oct. 9, Lay’s announced its rebrand — the largest in its nearly 100-year history. The company said it is removing ...

There are more than 4,000 registered potato varieties in the world, and only 10 are good enough to become a Lay’s potato chip ...

Lay’s found that 42% of its customers do not realize that the chips are made “with real, farm-grown potatoes” and that the ...

Lay’s potato chips, a staple of grocery stores and homes across the U.S., are getting a makeover. This week, the company announced the “largest brand redesign” in its 100-year history.

In addition to removing artificial flavors and colors, the brand is also changing some ingredients for Lay's Baked and Lay's ...

Lay's announces the biggest transformation in its 100-year history. Here's why your favorite snack may look different.

For the first time in nearly a century, Lay’s “enters a new era” with a brand and packaging refresh designed to reach ...

The iconic PepsiCo Foods snack brand hasn't updated its logo or issued a rebrand in almost a decade, with the last recorded ...

Lay's is changing both the look of its bag and how its potato chips are produced. You'll start seeing the changed by the end ...

If you're looking for a classic potato chip you'll want to reach for one of these brands. Each of these are some of the oldest in the world.