Lay's rebrands because customers apparently didn't know chips were made with ‘real potatoes'

On Oct. 9, Lay’s announced its rebrand — the largest in its nearly 100-year history. The company said it is removing ...
Audacy on MSN

Lay's potato chips get historic rebrand

Lay’s potato chips, a staple of grocery stores and homes across the U.S., are getting a makeover. This week, the company ...
Variety

Lay’s Chooses Sweet Over Salty for Potato Chip Pitch in Super Bowl

Frito-Lay is getting ready to turn traditional notions of potato-chip advertising into mash. The snacking giant, part of PepsiCo., will run a minute-long Super Bowl commercial for its flagship Lay’s ...

Lay’s rebrands its chips, reminding people that they come from potatoes

Lay’s found that 42% of its customers do not realize that the chips are made “with real, farm-grown potatoes” and that the ...