Add Yahoo as a preferred source to see more of our stories on Google. As part of its ongoing all-are-welcome strategy, JCPenney has recruited Prabal Gurung for a collaboration. The New York-based ...

Add Yahoo as a preferred source to see more of our stories on Google. Image courtesy of JCPenney Ashley Graham is taking center stage, literally. The supermodel and body-positive powerhouse has ...

In recent years, at least since its 2020 bankruptcy filing, JCPenney has lacked a real identity. Yes, the brand had a focus on value, but its merchandise mix lacked any sort of differentiator. Aside ...

JCPenney has partnered with plus-size supermodel and entrepreneur Ashley Graham to create a namesake collection for full-figured women that is scheduled to launch this fall. The retailer has ...

“Creating this line with JCPenney has been a dream come true,” said Perry in a statement. “Although I’m new to the design world, the JCPenney team understood that my lived experience lent a unique ...