A car company's badge is one of the most important decisions it'll make. Manufacturers like Audi, with its four rings, or Mercedes, have kept their badge designs for decades as a point of tradition ...

The four interlocking rings of the Audi logo is one of the most recognisable symbols of the car world. It represents the brand's heritage and cultural history, but it's gone through some controversy ...

MILWAUKEE -- The Bucks want a fierce new look. The rebuilding franchise unveiled new logos Monday night that the team will start using after this season. The image of a forward-facing buck on the ...

For fans of the Japanese auto manufacturer, Honda is a ubiquitous brand that means craftsmanship, consistency, and reliability. With over 75 years of history under its belt, Honda has come a long way ...

Despite Audi being synonymous with Quattro, the German automaker's famous four-ring logo is entirely unrelated to its all-wheel-drive system and predates Quattro's introduction by 48 years. The four ...

When the Harley-Davidson Model 1 first roared into life in 1905, it began a big, bold, long-lasting legacy. After more than a century, Harley-Davidson has grown from a simple motorcycle-building ...

DALLAS — There's nothing flashy about the Dallas Cowboys' star logo. And yet, it still manages to represent the franchise's decades of glitz and glam, Super Bowl wins and all the pomp and circumstance ...

Cracker Barrel will keep its old logo used since 1977, the company announced Tuesday, after customers caused an online uproar about the restaurant's new text-only logo last week. "We thank our guests ...