Add Yahoo as a preferred source to see more of our stories on Google. Chinese singer Lu Han is Boucheron's latest brand ambassador. (PHOTO: Boucheron) Luxury brand Boucheron announces actor and singer ...

Add Yahoo as a preferred source to see more of our stories on Google. GREAT EXPECTATIONS: China’s top livestreaming host Austin Li announced Tuesday that Gucci’s brand ambassador Lu Han will join him ...

The “Gucci Cosmos” celebrates the 102 years of history and heritage of the brand and spotlights iconic pieces from Guccio Gucci to Tom Ford, Frida Giannini and Alessandro Michele.

Chinese pop star Lu Han has announced that he cut ties with the Swiss luxury watch brand Audemars Piguet over their CEO’s comments about Taiwan, The Associated Press reported. In a video circulating ...

With authorities in China already starting to discourage effeminate behaviour in the media, we analyse whether the country's boy idols can keep delivering visibility and sales for brands.