Johnson privately acknowledged that the daisy commercial scared voters about Goldwater, which “we goddamned set out to do.” But the president was engaged in more than an electoral tactic.

11.03.2005 Lyndon Johnson and the Cult of Sentimentality [Posted 9:10 AM by James Piereson] Lyndon Johnson was one of the larger than life figures from the 1960s, a man with a super- sized ego and ...

Many political analysts believe that the first negative television ad was Lyndon Johnson’s “Daisy” commercial in 1964. Voters saw a young girl picking daisy petals while an ominous voice ...

Both President Lyndon Johnson and Arizona Sen. Barry Goldwater drew massive crowds during campaign stops in Tennessee in 1964.