Male makeup is slowly gaining traction in the U.S. on the heels of a growing male grooming and skin care market. The rise of male beauty influencers, like YouTuber and CoverGirl ambassador James ...

I am going to look so pretty, is what I tell myself—and the chorus of posturing macho jocks, a gang of grizzled Clint Eastwood types jeering at me from an adolescent and outdated corner of my ...

Is the men’s hair, grooming and skin care segment ready for the spotlight? The segment has been touted for its potential for years, with many predicting a boom to no avail. But with men’s shifting ...

Former baseball player Alex Rodriguez’s new concealer, the “Blur Stick,” is depicted as a simple, unremarkable part of his daily routine. And for a growing number of men like ARod, makeup is ...

The innovative AI and AR-powered solution allows YouCam Makeup users to virtually try-on different facial hair styles in seconds through their smartphones. NEW YORK--(BUSINESS WIRE)--Perfect Corp., ...

LAST AUGUST headlines blasted that French president Emmanuel Macron had spent approximately $30,000 on a personal makeup artist during his first three months in office. That’s about $330 a day. On ...

Marek Hewryk doesn't call it men's makeup. Instead, he calls it "enhancing products." He's talking about the concealers, eye creams and powders that are becoming more commonplace in the male grooming ...

Men’s grooming is booming. According to data gathered by market insight company Statista this year, the global male grooming market is expected to be worth $115 billion by 2028, up from nearly $80 ...

Beauty continues to shine as a bright spot in retail and, in the U.S., three trends appear to be driving the category: a shift away from K-beauty toward J-beauty, male consumers’ adoption of new ...

One day we'll look back on the era when makeup was only for women and think: Huh? Here we gathered seven fearless actors, musicians, and models to embrace the glorious now of male beauty.

Forbes contributors publish independent expert analyses and insights. TL is a journalist covering style, beauty, travel and culture. Chanel is blazing the beauty game trail with the launch of Boy de ...