Please provide your email address to receive an email when new articles are posted on . In previous posts, I described the use of marketing funnels to define what is known as the customer’s buying ...

KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes. In an ever-increasing world of messy attribution – thanks to privacy law ...

Phil is a serial entrepreneur and the Founder & CEO of Textdrip — a small business SMS marketing tool to automate SMS campaigns. Marketing is increasingly becoming more precise and analytical for ...

As much as marketing has advanced its scientific approach to measuring and managing effectiveness, it is still much like a cross-country truck route that runs on a combination of superhighways and ...

As marketers go about establishing plans and budgets for 2010, they cannot afford to ignore mobile as a channel for engaging customers in revenue- and profit-producing ways. With many companies ...

Forbes contributors publish independent expert analyses and insights. I write about mapping the path & pitfalls for marketing leaders. It’s marketing budget season and a good time to reflect on ...