New To Marketing And Communications? 19 Tips To Help You Succeed
The guidance new hires receive in their first few months can shape their approach to messaging, strategy and collaboration ...
Influencer Marketing Is Busting Through The Walls Of Social Media
The next time you turn on that TV, walk by that out-of-home ad or flip through those Amazon product pages, take a look at the ...
‘Lovebombing’: Expert says brands aren’t just marketing. They’re priming you to be in a cult
As the traditional institutions that once held society together fracture, marketing is filling the gap. “We don’t go to ...
How digital marketing is transforming local business growth
In today’s digital world, staying ahead of advertising trends is not just an option; it’s a necessity for your business’s ...
3 Ways AI Can Create More Tailored Marketing Strategies for Retail Brands
Personalized marketing at scale used to be impossible. With AI, it’s become a reality. Thanks to AI, I’ve become a more ...
The playbook for luxury fashion marketing has evolved — 6 strategies can help brands survive the industry's slowdown
Luxury fashion experts say brands should focus their marketing on collaboration, craftsmanship, and experiences to succeed ...
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The truth about exclusivity marketing and ways it could hurt your wallet
Diamonds, Rolex watches, Chanel bags--what do these items have in common? They all have the potential of enticing you with ...
Emotive marketing for sustainable consumption: Study tests effects of social media posts on valuation of chocolate
Does triggering certain emotions increase willingness to pay for sustainably produced food? On social media, emotional ...
Seattle startup vets launch new company to rethink marketing for spas and beauty brands
Cindy Engstrom, Michael Hyman, Rachel Sanders, Audrey Leibovich, and Alex Krooglik. (Rhodium Photo) Former Petabyte ...
Nation's Restaurant News1d
First Watch plans to increase marketing in 2025First Watch plans to increase marketing in 2025
First Watch Restaurant Group Inc., operator of the daytime café brand, will be increasing marketing in 2025, executives said ...
Restaurant Business Online1d
First Watch fires up a new marketing plan
The data-driven strategy will allow the breakfast-and-lunch chain to target ads to individual customers. It is part of the ...
Runway Influence’s Multi-Million-Dollar Expansion Signals New Era for Influencer Marketing
Runway Influence, which specializes in luxury, fashion, automotive and high-end lifestyle branding, has announced a multi-million-dollar expansion, cementing its position at the forefront of digital ...