New AI advertising service provider announces open access to all users, enabling AI integration with traditional advertising ...

Scott Galloway tells a story to demonstrate the declining importance of advertising executives in the world of business. More than 20 years ago, Levi Strauss & Co asked three people to sit in on its ...

In today’s market, people are skeptical. They’ve seen ads. They’ve heard empty promises. What they’re looking for now is ...

Political advertising restrictions are among the challenges that direct marketing agency MissionWired helps its clients tackle.

With more brands looking to incorporate influencers throughout their marketing, influencer agencies are pivoting to add new capabilities beyond sponsored content.

The new name was inspired by the eye charts used for testing vision. Those charts rely on the same nine letters, arranged in different ways, to reveal what is missing and bring it into focus. This ...

It's a challenging job market for candidates in the ad industry. Recruiters and industry insiders say there are bright spots for job seekers with the right skills. Advertising employees with expertise ...