AI is handling tasks that once taught junior staff marketing fundamentals. Cutting these positions now means a talent shortage down the line. The post AI threatens entry-level marketing jobs—and the ...

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close ...

Algorithms, artificial intelligence (AI) and machine learning are at the forefront of a brand-new era. Marketing agencies need to take notice of this wave and other trends and adapt accordingly. In ...

The first time I stepped into an advertising agency, I was overwhelmed by the sheer energy of the place. Designers hunched over screens, copywriters furiously typing away, and account managers darting ...

An advertising agency's reputation rides on its account management and creative capabilities. That puts its people at the center of its success. Like their counterparts in other industries, ad agency ...