Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...
Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...
After months of customer validation, the Improvado AI Agent has demonstrated its ability to save marketing teams over 30 ...
Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability. Google Analytics launched its App + Web feature in 2019. True to ...
Google Analytics is making it easier for businesses to compare themselves against industry peers by expanding its ...
Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...
SANTA MONICA, Calif.--(BUSINESS WIRE)--Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, has today announced the issuance of ...
If you are aiming to get your website rank higher on search, it is important to advocate the use of content marketing strategies and to use Google Analytics to obtain optimized results. There are many ...
Google Analytics 4, or GA4, is a fantastic tool for user-behavior analysis. It can provide all the data you need for tracking user interactions. But as you gather insights and make improvements to ...
Forbes contributors publish independent expert analyses and insights. April Rudin, The Rudin Group CEO, covers wealth management, wealthtech Even when wealth management could rely on in-person events, ...
Forbes contributors publish independent expert analyses and insights. Attracting high-paying clients by marketing with a book and a speech. I miss Mad Men, the American period drama television series ...
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