Explore the world of marketing automation and revolutionize your approach. Learn how to optimize strategies that drive growth ...

If there’s one thing I’ve learned as a lifelong entrepreneur, it’s that running a business is no easy feat. Whether you’re starting a business or trying to expand your team, many challenges come into ...

Amid economic uncertainty and technological disruption, the digital marketing industry is having an identity crisis. The tactics that marketers have relied on for years — decades, in some cases — are ...

Successful integration is key for effective multi-channel marketing automation. Having disparate systems for email, social media, and the like is not enough. These systems must communicate and ...

Good marketing is a critical piece of any successful business strategy. While quality marketing is effective, it takes time, work and money. It’s a worthwhile investment that packs a punch for the ...

As a legal marketer, it can be a challenge to juggle multiple tasks—keeping campaigns on-brand, driving conversions, and doing it all with fewer resources. Sound familiar? With budgets tightening, it ...

Do you hate having a messy inbox? Is your calendar filled with endless marketing activities that you’re struggling to find time for? One change you can make is implementing marketing automation.

Marketing automation is a buzzword one hears about a lot these days. It describes the use of advanced software platforms to automate marketing processes from the routine to the complex, and to also ...

Marketing automation is a category of tools and strategies that help businesses streamline their marketing efforts. It eliminates the need to do some repetitive tasks manually, like sending welcome ...

Whether you're graduating from an email service provider (ESP) or simply looking to reach your customers more holistically, growth marketing automation is a powerful technology that drives brand ...

That's one reason agencies and marketing teams are looking to attain stronger growth through marketing automation integration. Another driver, at least for US agencies, is that agency revenue is ...

A new survey hit the street recently, looking at the state of B2B marketing automation strategy. The survey, conducted by Ascend2, confirms that marketing automation is now quite secure as a ...