What are the big things you should be thinking about before you embark on a new marketing campaign? To help marketers understand the most important considerations, Semrush created an infographic ...

Knowing what worked, why it worked and how to apply those insights can help teams design campaigns that resonate and drive ...

Following the addition of a heap of new functionality, the platform is proving some handy pointers on how to maximize campaigns.

LinkedIn’s Accelerate ad campaigns can improve cost per action by up to 42%, according to data from the professional social network. They do that by maximizing results with AI-powered targeting, ...

Chicago, that toddlin’ town with the big shoulders, is ready to rebrand itself through a new slogan and marketing campaign aimed at driving tourists, businesses and even locals to explore the second ...