Which categories of buzzwords in marketing campaigns are most effective in driving people to visit brand websites? Which keywords within each category are most effective? To find out, researchers at ...

An email campaigns fail for a number of reasons. The offer could be uninspiring, or buried deep in the email, or both. Or the campaign could be suffering from design, copy structure or deliverability ...

Creator/influencer campaigns can enable marketers to engage people in new ways and reach fresh audiences. However, these campaigns are often far different from traditional campaigns, which can make ...

Generative AI is changing the marketing landscape, revolutionizing how businesses engage with their audiences. According to the infographic, 77% of companies are exploring artificial intelligence, ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

In a world where likes and shares are often seen as the ultimate markers of success, businesses are increasingly looking to dig deeper into the metrics that really matter. Viral marketing campaigns — ...

E-commerce marketing campaigns balance art and science, combining creative elements like visuals and copy with data analytics. This blend of creativity and data can be complex — and, if not planned ...

It’s hard to make your campaign stand out. There are many brands that want to get noticed and a lot of things have already been done. But it’s not always the craziest ideas that catch our attention.