Influencer marketing, often thought of as a single strategy, encompasses a variety of campaign stratagems. Specifically, there tend to be three distinct types of influencer marketing campaigns: brand ...

Which categories of buzzwords in marketing campaigns are most effective in driving people to visit brand websites? Which keywords within each category are most effective? To find out, researchers at ...

Although many restaurants use online marketing to connect with consumers, few are effectively measuring the ROI of those efforts. In order to build brand loyalty, restaurant owners must deliver ...

Generative AI is changing the marketing landscape, revolutionizing how businesses engage with their audiences. According to the infographic, 77% of companies are exploring artificial intelligence, ...

Opinions expressed by Entrepreneur contributors are their own. As Facebook’s organic reach plummets, brands that have built their social-marketing strategy on a simple, single-platform Facebook ...

One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have already stood out for their smart strategies to reach customers ...

Every marketer hopes their latest campaign will go viral. Without any surefire way to ensure that happens, however, they must employ unique strategies to build hype around their campaign and get more ...

From the first TV commercial in 1941 to today, video has been a powerful medium for advertisers. In the internet age, however, the next big video success could come from any company with a great idea ...

Of all the many successful marketing campaigns McDonald’s has ever run, it’s hard to imagine anything better or more important than three simple words: “I’m lovin’ it.” McDonald’s launched the global ...