Influencer marketing, often thought of as a single strategy, encompasses a variety of campaign stratagems. Specifically, there tend to be three distinct types of influencer marketing campaigns: brand ...

This could help. Snapchat’s 2025 Holiday Advertising Playbook includes a heap of notes on how to maximize your seasonal sales ...

Which categories of buzzwords in marketing campaigns are most effective in driving people to visit brand websites? Which keywords within each category are most effective? To find out, researchers at ...

Although many restaurants use online marketing to connect with consumers, few are effectively measuring the ROI of those efforts. In order to build brand loyalty, restaurant owners must deliver ...

Generative AI is changing the marketing landscape, revolutionizing how businesses engage with their audiences. According to the infographic, 77% of companies are exploring artificial intelligence, ...

Opinions expressed by Entrepreneur contributors are their own. As Facebook’s organic reach plummets, brands that have built their social-marketing strategy on a simple, single-platform Facebook ...

John Pring, director of inbound marketing and content creation at Designbysoap, advises on the actions required to measure ROI from your infographic Content marketing in all its forms is notoriously ...

A survey of 722 marketing-communications executives, conducted by Campaign, DMN, MM&M, and PRWeek, found that the election of President Trump isn’t likely to affect their budgets. A total of 727 ...

Why Running Surveys Before Launching a Campaign Is a Strategic MustIn today’s fast-moving marketing landscape, starting off ...