Influencer marketing, often thought of as a single strategy, encompasses a variety of campaign stratagems. Specifically, there tend to be three distinct types of influencer marketing campaigns: brand ...

Which categories of buzzwords in marketing campaigns are most effective in driving people to visit brand websites? Which keywords within each category are most effective? To find out, researchers at ...

An email campaigns fail for a number of reasons. The offer could be uninspiring, or buried deep in the email, or both. Or the campaign could be suffering from design, copy structure or deliverability ...

Infographics are among the most potent tools for digital marketing, education, and business communication. They convert ...

Although many restaurants use online marketing to connect with consumers, few are effectively measuring the ROI of those efforts. In order to build brand loyalty, restaurant owners must deliver ...

John Pring, director of inbound marketing and content creation at Designbysoap, advises on the actions required to measure ROI from your infographic Content marketing in all its forms is notoriously ...

Opinions expressed by Entrepreneur contributors are their own. As Facebook’s organic reach plummets, brands that have built their social-marketing strategy on a simple, single-platform Facebook ...

The coronavirus outbreak challenged and shook the fundamentals of business practices and functions. Marketing, which is at the center of managing growth and revenue, has mostly felt the brunt — and is ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...