Understanding direct marketing concepts can be very beneficial in creating and marinating a successful business. The use of direct marketing is one of the most effective ways to develop relationships ...

Marketing is a fundamental part of any company. This is the method by which a company promotes its products and services to the public. There is more than one approach to product marketing, however, ...

Market segmentation, a strategy used in contemporary marketing and advertising, breaks a large prospective customer base into smaller segments for better sales results.

How does MarketingProfs.com differ from other Internet marketing websites? Many marketing websites are devoted to telling you marketing news and stories. These might help you see what other companies ...

Explore 16 innovative tactics that infuse creativity and efficiency into your daily routine. This video uncovers smart tips ...

The future is a scary thought for most CMOs. Market conditions change rapidly, and technology progresses even faster, so all it takes is one dominant competitor, one new trend, or one new piece of ...

The concept of brand equity, recognizing brands as strategic assets, emerged in the late 1980s, revolutionizing marketing.

Early in my marketing career, I worked with a man I’ll call Mike. Mike was old school. He approached online marketing like it was a branch of traditional advertising. As a result, the marketing ...

IN MY FIVE SHORT YEARS AS RETAIL editor for Home Accents Today, the retail landscape has changed dramatically, and I’ve watched it from a front row seat. What really struck me last month was how ...

Business owners without a formal marketing background often think of marketing in terms of advertising, public relations and promotions activities. While those are important aspects of marketing, they ...