A marketing and branding icon. Ronald McDonald’s success as a marketing icon can be attributed to the carefully crafted branding strategy employed by McDonald’s.

Sharvari’s ‘authenticity and growing influence’ makes her a powerful voice for the Nykaa consumer, the brand has said ...

How the VW Citi Golf became a marketing icon that companies could still learn from today. Story by Jason Woosey • 6mo. I f necessity is the mother of invention, Volkswagen South Africa ...

Whether it’s Rihanna’s Fenty Beauty disrupting traditional beauty standards or Ryan Reynolds turning a mobile brand into a viral sensation, these icons are reshaping how marketing is done in 2025.