An important facet of any business plan is the marketing plan. The process of marketing includes finding, understanding and meeting the needs of the customer, as well as building the public awareness ...

Every small business owner has gaps in his learning, and yours may stand out when a member of your marketing team refers to "psychographics." Another reminder may occur to you when someone suggests ...

If you ever felt like exploring the fundamental aspects of the digital marketing ecosystem, discover how the marketing world shifted from traditional to digital and to get an introduction to the major ...

Opinions expressed by Entrepreneur contributors are their own. Whoever said, “If you build a better mousetrap, the world will beat a path to your door,” was lying. If the world doesn’t know you have a ...

Welcome to B2B Marketing. This section will cover the basics of Business to Business Marketing whether you are working with ...

Agility. It’s the ability to move quickly, easily and in the highly competitive world of marketing, effectively. In this workshop, led by marketing professional Thomas Hormaza, you’ll learn the basics ...

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

The most effective marketing mixes constantly adapt to the ever-changing business environment. This could mean a business adapting their price, adopting new types of promotion, updating their product ...

Hashtag marketing has become an integral part of social media strategies for businesses worldwide. In a digital landscape dominated by platforms like Twitter, Instagram, and Facebook, hashtags have ...

The course provides an understanding of the core concepts and practices of marketing. The fourth number of the course code shows the level of the course. For example, in course 219206, the fourth ...