A large part of marketing is brainstorming ideas for how to sell a product or service. That is why creative thinkers often excel in marketing. However, sometimes you have to use tools to aid the ...

Not long ago, few B2B companies had a marketing operations function. Today, this function is becoming an important facet of the marketing organization. The marketing operations function enables the ...

With almost constant change taking place in the marketing industry, it’s easy to get distracted and chase the new shiny object. While marketing teams do have to remain focused on relevance and finding ...

Plotting a digital marketing strategy can prompt even some of the savviest B2B marketers to ask for directions. Gartner recently unveiled its digital marketing transit map to provide a framework for ...

Christine Pilkington is the CEO and founder of Crisp, a fractional CMO and contract marketing services firm based in Vancouver, Canada. As a fractional CMO, I’m often called in to help when a ...

This is a user generated content for MyStory, a YourStory initiative to enable its community to contribute and have their voices heard. The views and writings here ...

This is a user generated content for MyStory, a YourStory initiative to enable its community to contribute and have their voices heard. The views and writings here ...

A newly released educational resource from Blue Interactive Agency provides a detailed analysis of how Google Maps marketing strategies influence lead quality and conversion rates in the real estate ...

"Gartner's digital marketing transit map presents a comprehensive landscape of marketing technologies that will enable organizations to see every kind of service and technology that is available and ...

Ensuring that your business shows up in Google Maps is paramount to long-term viability. Prospective customers are often skeptical of businesses with little or no online presence. Fortunately, Google ...