Buyer personas have been the foundation of informed marketing campaigns for some time now. The idea of marketing to one versus marketing to many appeals to data-driven marketers looking to correlate ...

This article originally appeared on the Evergage blog. Persona-based marketing is a practice that has been trusted by businesses for decades. Traditional research firms have relied on buyer personas ...

Is your company using customer avatars or marketing personas effectively? The idea of persona-driven marketing appeals to practitioners for a wide variety of reasons. It’s part of what I’d call core ...

Who is your customer? One tool marketers frequently use to answer this question is buyer personas. A buyer persona is a fictional character used to give marketers and others a mental image, a story, ...

When we think about the buyer’s journey or building customer experiences that delight our prospects, the foundation for marketing needs to be around the “who.” In telling our stories, we still rely on ...

How I provide business and market company services is vastly different today than it was when I started. It’s hard to think back on all the time, energy and resources our team wasted before we changed ...

Trying to sell to your target e-commerce audience without a buyer persona is like seeing in the dark without a flashlight. You have to resort to potentially wrong perceptions based on inaccurate ...

Want to reach the right people with the right message at the right time? Buyer personas could be the answer. A buyer persona is an in-depth, semi-fictional profile of a person (or persons) who ...

Sales are the engine of your business, and the ability to make sales hinges on the value you provide to your customer. But who is your customer? And what does value actually mean? First of all, there ...

Account-based marketing (ABM) isn’t for the half-hearted marketer. It requires a deep commitment to understanding the companies you’re targeting before marketing to them. You need to know your ...

Buyer personas have been the foundation of informed marketing campaigns for some time now. The idea of marketing to one versus marketing to many appeals to data-driven marketers looking to correlate ...