Marketing Strategy & Structure. The basic macro strategy of marketing is simple: You create a product or service with a unique or competitive benefit and communicate it consistently to the people ...

Outlining a marketing plan in the American Psychological Association format involves describing marketing activities you intend to take to promote your products or services. Use the APA style to ...

Dan Jones launches AI-powered tool to help entrepreneurs replace spaghetti marketing with clear, aligned strategies in just 5 ...

A strategic marketing plan is more than an executive summary. Learn how to create an effective plan that drives your business forward now.

All business plans should be paired with a strategy for marketing your products or services. Marketing strategies vary in format, but they all have the common goal of attracting and building ...

Ready to reinvigorate your marketing? First, you need a plan. In this article, I’ll outline how to create a marketing plan for your business.